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A FRESH TAKE ON FROZEN. Frozen foods are fresher than you think


While trying to juggle all of our roles and responsibilities, there is an increased need for

convenience, affordability and reduction of waste that aligns with today’s strongest dietary and lifestyle trends. Fortunately, we can call upon the friends in our freezer to meet these needs, and more!


However, there are still many misconceptions about the quality and nutritional value of frozen foods. McCain and Sea Harvest, both leaders in the frozen foods category, are here to dispel some of the common misconceptions when it comes to frozen foods:

It’s fresh - Fresh produce forms part of a healthy diet as it contains nutrients that are essential for good health. However, there are some disadvantages. The limited shelf life increases the risk of expiring before consumption, which results in more frequent visits to the store and higher expenditure on fresh produce.



When cooking with trusted frozen foods brands like McCain and Sea Harvest, you can rest assured that all their produce is harvested at its peak, sustainably sourced and snap frozen within hours to maintain freshness and lock in nutrients. “Freezing is a safe and natural way of preventing bacterial growth and enzyme activity and eliminates the need for undesirable chemical preservatives,” explains Catharina Bester, Marketing Manager: McCain Foodservice & Retail.


It’s convenient - There’s no way around it, frozen meals are a win on a busy weeknight. The cleaning, chopping, crumbing and portioning has all been done for you. All you need to do is take it out of your freezer, heat according to the on-pack instructions, and serve.


It’s healthy - Contrary to popular belief, freezing causes very little nutrient loss and preserves the vitamins and minerals in food – so all those fantastic nutrients end up on your dinner table, meaning you get a nutritional meal every time. Frozen produce is packed with nutritional value and provides the easiest way for you and your family to get your daily nutrition.


It’s affordable - Frozen vegetables and fish have a much longer shelf-life than fresh produce so there’s less wastage, meaning you get more broccoli for your buck.


It’s constantly available - Buying frozen food means you can enjoy your favourite vegetables and fish year-round. And, because of its longer shelf life, you can make sure you always have a quick dinner-time solution in the freezer!



“You have enough on your plate right now but when it comes to cooking you want a quick and convenient solution that will still offer great nutrition to your family and requires minimal time spent in the kitchen. Sea Harvest and McCain are the friends in your freezer, bringing consumers the fun and creativity back into your kitchen. You get all the health benefits and delicious taste, without the hassle,” says Sea Harvest Marketing Manager, Jared Patel.


Reimagine mealtimes with #FriendsInYourFreezer and stand a chance to WIN 1 of 10

PlayStation 5 consoles. T&C's apply. For more information, visit

www.friendsinyourfreezer.co.za, McCain Facebook, McCain Instagram, Sea Harvest Facebook or Sea Harvest Instagram.


You can also download this fun activity book to keep the kids busy!