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Always welcome, a South African bourbon braai with Jim Beam.



Appreciated by the world’s most discerning whiskey palates, Jim Beam Kentucky Straight Bourbon has perfected the art of bourbon creation through maintaining consistency and a smooth top notch flavour, earning the title of world’s number one selling bourbon.


Straight from Kentucky, USA, Jim Beam Straight Kentucky Bourbon was created in the year 1788 by Jacob Beam who used his father’s whiskey recipe to distil his excess corn into a new, sweeter kind of whiskey-bourbon. Seven years later, the first batch of Jim Beam bourbon was sold.



Containing a minimum of 51% corn to produce a sweet and grainy flavour, Jim Beam is aged for no less than two years in brand new charred oak barrels. The new charred oak barrels contribute to the vanilla and woody flavour bourbon drinkers have come to know and love. Throughout the process, Jim Beam is distilled at no higher than 80 proof after which it is transferred into its timeless glass bottles which allow you to see the beautiful, caramel coloured bourbon. This refined process creates a flavour that pilots you to experience the welcoming mixture of toasted oak with some sweetness and hints of oak vanilla and spice on the nose.



For over 225 years and surviving a lengthy prohibition, the Beam family has stayed true to their bourbon and to each other. The faces of the men found on the side of the Jim Beam bottle label are those who guided their family whiskey against all odds, and because of this, have propelled the brand to become the world's best-selling bourbon.


Jim Beam isn’t just a drink, it’s an experience that everyone should have - an experience that is session-able and welcoming to all.



This Braai Day, embrace the now and create a sense of belonging and welcome Jim Beam into the comfort of your home with a mouth-watering bourbon basting recipe to take your braai master skills

to the next level.


Ingredients:

 8 tablespoons butter, salted (1 stick) 

 1 cup apple cider 

 1/4 cup brown sugar, firmly packed, dark 


 1 tablespoon lemon juice, fresh 

 1/2 teaspoon salt, or more as needed 

 1/2 teaspoon black pepper, freshly ground 

 1 cup of Jim Beam


Directions:

1. Melt the butter in a medium-size saucepan over medium heat. Add the cider, sugar, lemon

juice, 1/2 teaspoon salt, and pepper. Increase the heat to high and bring to a boil. Boil until

slightly thickened, about 5 minutes.

2. Remove from the heat and stir in the Jim Beam. Taste for seasoning, adding salt as

necessary. The basting sauce keeps, covered in the refrigerator, for up to 1 week. Reheat

over low heat before using.

3. Makes about 2 1/2 cups


While there are countless ways to enjoy Jim Beam, complete your Braai Day experience with a refreshing Jim Cineapple. Pour 50ml of Jim Beam into a glass; add 80ml of apple juice. Top up with a splash of soda. Add cinnamon and apply a slice of garnish

In a 750ml bottle at 43% ABV, Jim Beam Straight Kentucky Bourbon is available at a recommended retail price from R189 in major retailers nationwide.


For more information, head to our website at https://www.jimbeam.com/en


Follow the conversation online:

Instagram: @jimbeamofficial