Beyond Skin-Deep: My Beauty Luv Introduces Luxury Nutricosmetics Range.
Introducing My Beauty Luv’s FACE BLOSSOM® , HIMALAYAN and PURE FISH COLLAGEN, one of the first brands in South Africa to make collagen available in capsule form combined with ethical, sustainable ingredients, and locally tested at FDA-approved labs.
My Beauty Luv is a local nutricosmetic brand which features imported, high quality and unique ingredients made from professional grade raw materials. A first for the South African market, consumers often have little understanding or certainty when it comes to what they are putting into their bodies. “We developed a range using only the best ingredients that have been trialed and tested, with scientific evidence to back them,” says My Beauty Luv Founder, Toni Carroll.
Collagen is one of the body’s building blocks, found in bones, muscles and blood. It’s responsible for keeping the joints healthy and helps to keep skin elastic. As the years begin to take their toll, collagen supplements are useful for antiaging and help to maintain good health.
“Collagen can help the body in three ways,” adds Carroll. “It improves the condition of your skin, making it look plumper and firmer. With regular use you can expect a 10 - 12% improvement. Collagen is also good for connective tissue and to help repair internal structural damage, plus it is particularly very good for hair growth and strength.”
My Beauty Luv’s collagen products also feature hydrolyzed gelatin, meaning it’s a full body regenerative and rejuvenating product. Carroll continues to say that most products only include type 1 or type 3, which means they don’t provide the full range of benefits that collagen offers. Gelatin is rich in protein and has a unique amino acid profile that gives it many potential health benefits. Gelatin also reduces joint and bone pain, increases brain function, and reduces the signs of aging.
Passionate about the health of our planet, My Beauty Luv does not use marine collagen. The brand’s PURE FISH COLLAGEN range is drawn from the Tilapia fish, farmed in a rural and protected area in a way that ensures the integrity of the surrounding environment.
“Our freshwater fish, is ethically farmed using highly advanced organic aquaculture methods. Likewise, the bovine collagen in our exclusive HIMALAYAN range is sourced from yaks that live in one of the most pristine areas in the world – the Himalayan Plateau,” says Carroll.
The Himalayan and Pure Fish collagen range forms part of My Beauty Luv’s eco-conscious range, alongside the brand’s FACE BLOSSOM product which features Sakura flower extract - commonly known as Japanese Cherry Blossom. This advanced anti-ageing product provides two compounds that create a glowing effect for skin pigmentation and helps to lighten and brighten the overall appearance. This product is certified organic to European standards (Eco-CERT).
My Beauty Luv will extend its product range, starting with vegan-friendly products as early as Q2 2022. The product range will include highly advanced anti-aging products with uniquely sourced ingredients, aimed at South Africa’s conscious and luxury consumer market.