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Boity toasts to her 5 million followers milestone with Moët & Chandon.

Dynamite businesswoman Boitumelo Thulo (AKA Boity) toasts to a true Moët milestone this week, as one of SA’s only celebrities to reach 5 million followers on Instagram, organically increasing her following by one million in just one year.

Boity’s savvy approach to business and passion for each venture, across a diverse range of industries, has once again been palpable this year, and whether she’s launching her own perfume #boitypinksapphire or haircare range, garnering award nominations (such as her recent SAMA nomination for Best Hip Hop album) or gracing the cover of the Mzansi Hip Hop playlist on @applemusic, she’s still toasting to each #moetmoment with Moët & Chandon.

Boity’s journey with Moët & Chandon has spanned many years, occasions, and continents. Once in a lifetime experiences have seen her visit Château Saran (the Maison’s exclusive residence in France), reach new heights in the Moët & Chandon ‘Spirit of 1743’ hot air balloon ahead of the Durban July and meet tennis legend Roger Federer in Cape Town. She’s also celebrated birthdays in glamorous champagne style and officially marked the opening of the festive season as crowds watched her switch on the Moët & Chandon Golden Tree’s lights with Siya Kolisi.

Moët & Chandon, the champagne House associated with the celebration of success and of life’s most memorable moments for over 275 years, toasts to Boity’s success: We salute Boity and celebrate not only this milestone but her glamorous joie de vivre and the successes she achieves daily. Moët & Chandon has always been the champagne of choice to celebrate milestones of great personal importance. We’re honored to have joined Boity on her incredible journey,” says Stef Kondylis, Market Manager for Moët Hennessy South Africa.

And while Boity inspires us all to take the time to celebrate our own #moetmoments and milestones, it’s her personal journey and indomitable spirit that leave us spellbound. We just can’t wait to see what’s next for SA’s powerhouse!


Founded in 1743, Moët & Chandon is the Maison that contributed to introducing champagne to the world by offering a range of unique wines for every occasion. From the iconic Moët Impérial to the Grand Vintage Collection, from the extroverted Moët & Chandon Rosé Impérial to the innovative Moët & Chandon Ice Impérial, each champagne dazzles and delights with bright fruitiness, an enticing palate and an elegant maturity.

Since its founding, Moët & Chandon has been a champagne of choice to celebrate historical moments or private moments of great personal importance. For each of life’s memorable moments, Moët & Chandon has a style of champagne that marks the moment in a very unique way.

Please drink responsibly.

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