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Come 2021, “keep it simple,” skincare experts say

The global skincare market is constantly growing; in fact, by 2023 it’s predicted to have increased by 45 billion USD. With expansion comes evolution and, as with any new year, come 2021 we can already see some key trends coming to the fore, the main one being simplicity.

“Having been in lockdown for the most part of 2020, what this year has shown us when it comes to skincare is that we really don’t need much, and that simplicity is key. We live busy, complicated, always connected lives so why when all we really need are three steps are we overcomplicating things with 12 or more steps? Our skincare regime should be something we savour and look forward to, not dread, and the benefits of scaling back are immense,” explains Clere skincare brand manager Su-Marie Annandale.

Skincare experts and dermatologists alike are often the first ones to admit that less is more. So, instead of the numerous unused beauty products collecting dust on your bathroom shelf, why not simplify it? Here’s how, explains Annandale:

Rest, repair and renew - When it comes to beauty, we all know that sleep is everyone’s best friend. So why deprive yourself of those precious minutes of sleep with a skincare routine that takes half an hour to complete? Don’t be so hard on yourself, rather enjoy that extra 30 minutes lie in in the morning. Your skin will thank you for it.

Enjoy the moments that matter – It’s been found that women, on average, spend a total of three years of their lives looking in the mirror, perfecting their look. Of course, we all want to show the world our best selves, but to what extent? Spend as much time as possible with the people who love you for you and don’t miss out on the little things in life that really matter.

Save your money – We’ve all been there; spent an exorbitant amount on the latest ‘miracle’ product you just had to get your hands on, only for it to end up in your cabinet with the rest of the ‘miracle’ products. Rather, invest in a simple yet effective beauty routine you know you can commit to and prevent spending money you’ll literally pour down the drain.

‘F’ is for Few - The fewer products to apply means fewer products you’ll forget to use. So, keeping it simple will help you stay on track when it comes to regularly using the one or two products you really need. In addition to saving both time and money, adopting a pared-down routine won’t get in the way of what your skin is supposed to do: provide a barrier between the outside world and the inside of your body.

Simple steps – The basic steps of a pared down skincare routine are a gentle cleanser, moisturiser and sunscreen. You’ll need a cleanser to wash off the dirt, makeup, excess oil, dead skin cells, and environmental impurities that collect on your face naturally throughout the day. A moisturiser will help keep the skin’s protective barrier functioning properly and your skin feeling smooth and soft. Clere’s range of lotions and crèmes offer four unique formulations (Tissue Oil and Pure Glycerine, Triple Glycerine, Pure Glycerine Crème and Glycerine Gel), all available in different fragrances and catering to the different skin needs of each consumer. These are Cocoa Butter, Tropical Coconut, Lanolin & Glycerine, Avocado Milk, Powder Fresh, Rich Musk, Vanilla Honey Cream and Berries & Cream. Lastly, sunscreen that helps prevent skin cancer and cosmetic sun damage.

All four Clere skincare formulations provide 48-hour moisturisation and contain Vitamins E & A. The Clere range of crèmes and lotions are available at all leading retailers at a cost of R34.99 and R21.99, respectively.

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