Connected: Keep It Real Campaign.

OUR 2021 CONNECTED: KEEP IT REAL CAMPAIGN CELEBRATES THE

BETWEEN WHO WE ARE AND HAIR AS A TOOL OF AUTHENTIC SELF-

WHEN WE FEEL RESTRICTED IN MANY OTHER AREAS OF OUR LIVES.

TODAY WE EMBRACE WELLNESS AND A SELF-CARE MANTRA LIKE NEVER

BEFORE, WITH HAIR PLAYING AN IMPORTANT ROLE IN SHAPING OUR

IDENTITY AND BUILDING CONFIDENCE TO EXPRESS AND TAKE CHARGE OF OUR OWN STYLE.

For the past 15 years, label.m has championed hair as a tool for self-expression, and this season’s Keep It Real campaign builds on this philosophy. Continuing its momentum from 2020, the campaign embraces the young generation and their relationship with hair. Fronted by the people behind the brand’s success; members of our own TONI&GUY and label.m teams as well as long-standing collaborators, the Keep It Real campaign features a whole cast of real individuals, who share the label.m brand’s ethos of inclusivity

and diversity, and their stories on the importance of hair in shaping their identity.

For the past 15 years, label.m has championed hair as a tool for self-expression, and this season’s Keep It Real campaign builds on this philosophy. Continuing its momentum from 2020, the campaign embraces the young generation and their relationship with hair. Fronted by the people behind the brand’s success; members of our own TONI&GUY and label.m teams as well as long-standing collaborators, the Keep It Real campaign features a whole cast of real individuals, who share the label.m brand’s ethos of inclusivity

and diversity, and their stories on the importance of hair in shaping their identity.