Eco-friendly oral care brand, The Kindbrush, is making meaningful change - 1 toothbrush at a time.

As the pressures of climate change, pollution, environmental degradation and resource

depletion continue to build, consumers are increasingly adopting a culture of engaging in more conscientious shopping - an approach that our environment desperately requires us to do.

Introducing a sustainable solution, The Kindbrush, an environmentally-friendly oral care brand,

offers stylish, competitive and superbly-designed oral care essentials, made from

biodegradable and recyclable elements such as bamboo and glass.

Chrismarié Barnardt, registered Dental Hygienist, spirited nature lover and proud founder of the Kindbrush, shares the philosophy behind her brand, “Our philosophy is all about ‘kindfulness’ being kind and mindful about one’s own wellbeing, that of others and of the planet.”

After moving to Cape Town from the Free State, the beauty of the ocean captured Chrismarié’s heart, but left her confronted by the ever-growing crisis of marine plastic pollution. She became deeply concerned about the damaging contribution of traditional, plastic oral care products to this.

“Think of it this way: plastic toothbrushes and floss dispensers can take more than 400 years to decompose. This means that the very first plastic toothbrush and floss dispenser ever produced - and every single one thereafter - still exists today! What’s more, marine researchers estimate that by 2050, there will be more plastic than fish in our gorgeous oceans,” shares Chrismarié.

This startling statistic, combined with her firm belief that bite-sized changes matter mightily,

inspired Chrismarié's humble quest to create healthy, happy smiles and a world with less plastic pollution. “If you cannot change everything, change one thing,” recommends Chrismarié. The Kindbrush range appeals to people who care about their dental health, are passionate about reducing their plastic footprint, love products with a simple, fresh, eco-friendly design and who are interested in adding some green-glam to their bathroom-counters.

By offering a sustainable alternative, the brand aims to empower its customers to help care for the environment in small but doable ways.

The product range includes:

● Kindbrush - a toothbrush with an ethically-sourced bamboo-handle and recyclable,

charcoal-infused nylon bristles. The bamboo handle is ergonomically-designed, biodegradable,

water-resistant, antibacterial and antifungal. Available in adult (R85) and kids (R75) sizes and

in a variety of happy colours.

● The 4-in-a-Pack - includes a one year’s supply of Kindbrush Adult, in assorted colours.

● Floss-in-a-Bottle (R70 - R85) - eco-friendly dental floss, made from a 100% biodegradable

corn-derived fiber, in a 30ml refillable glass dispenser. Refill available.

● Kindlips (R45) - a 100% natural vegan-friendly nourishing lip balm, made from a rich mixture of avocado butter, coconut oil, soy wax, vitamin E-oil and mandarin essential oil.

● Kind Gift (R180) - includes 1 Kindbrush Adult, Floss-in-a-Bottle and Kindlips, in an eco-friendly cotton bag.

● The Kind Bag (R70) - a tote bag made from 100% African loomstate cotton, by the Township® foundation, which supports job creation and women’s economic empowerment.

With kindfulness at the core of its efforts, the Kindbrush happily supports Develop Dental, a registered NGO striving to increase access to quality dental care and education around oral health amongst children in under-resourced communities in and around Cape Town.

“Most people are born dentally healthy; the challenge is to keep it that way. This is why I wholeheartedly believe in preventive oral care achieved through good oral hygiene habits,” shares Chrismarié.

For every online purchase, The Kindbrush donates R5 towards this crucial cause. This means that its customers have the opportunity to assist in combating the epidemic levels of dental decay and enable families to make healthier choices about nutrition, health and personal development. Via a bursary scheme, they also get to invest in the lives of aspiring young dentists or dental hygienists. Even more reason to smile!

Visit www.thekindbrush.com for more information, and to purchase online.

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