The vibrant spirit of Mexican culture has begun filling the air as Cinco De Mayo slowly
approaches and what better way to celebrate than with a glass of Don Julio tequila in hand.
The iconic Mexican brand embodies the essence of quality, tradition, and craftsmanship,
making it the perfect companion for honouring this historic day.
Cinco de Mayo commemorates the Mexican army's victory over the French Empire on May 5 th, 1862. While often misunderstood as Mexico's Independence Day (which is celebrated on September 16), Cinco de Mayo holds significant cultural importance as a celebration of Mexican heritage, collective effort and triumph.
The last few year’s have triggered an incredible tequila renaissance that has taken the world
by storm. The versatile spirit’s stratospheric rise has seen Don Julio as the supreme tequila
of choice for consumers, befitting for the luxury tequila to be at the epicenter of
celebrations.
“Even oceans apart we celebrate not just a victory in history, but the triumph of culture,
resilience, and the joy of shared moments. Amidst the diverse landscapes and cultures
between Mexico and South Africa, we find a shared appreciation for moments of triumph,
unity, and celebration. Don Julio - with its rich heritage and exceptional craftsmanship -
serves as a bridge connecting us to the vibrant spirit of Mexico.” shared Don Julio brand
manager at DIAGEO Mpimy Mashimbye. “As we come together to commemorate Cinco de
Mayo, we recognise that this day symbolises far more than a historical victory—it embodies
the resilience of a people, the power of unity, and the triumph of hope over adversity,”
Mashimbye adds.
Moreover, as a country known for its vibrant multiculturalism, South Africa embraces the
opportunity to celebrate and learn from diverse cultures around the world. Cinco de Mayo
offers a chance to explore Mexican traditions, cuisine, and, of course, tequila, adding to the
rich tapestry of cultural exchanges that define South African society.
As a rallying cry to join Mexico in a celebration of rich history and exceptional tequila
Mashimbye adds; “As we gather in South Africa to raise our glasses in honour of Cinco de
Mayo, let us embrace the universal language of joy, camaraderie, and appreciation for our
shared humanity. With Don Julio as our companion, we toast to the enduring legacy of this
historic day, uniting cultures and hearts across continents in spirit, continuing on a path
forged by love for people, land and tequila. “
