salifemag
- Oct 27, 2021
- 2 min read

Give it your grooming all this summer.

It’s official. Summer is here, and time at South Africa’s holiday spots is just weeks away. By now you’re probably well into your summer body ready regime whether that be working out at the gym, exercising outdoors or from the comfort of your own home. While keeping active is one thing it’s also important to remember that a great summer look and style also means being impeccably groomed, from the outside in.

“It’s easy to forget that the skin is the body’s largest organ. So, while watching your weight and exercising is key, working so hard and ignoring your skin and grooming routine will defeat your overall purpose of looking good,” explains Themba Ndlovu, Clere For Men Active brand manager.

He adds that sharp personal grooming begins with the basics, which means:

Start your day off by using an anti-perspirant – A roll-on that cares for your sensitive underarm skin, defeats odours, absorbs quickly and exudes a pleasant, masculine scent is what you should be looking for. The newly launched Clere For Men Active range of anti-perspirant roll-ons brings an exciting variety of options to consumers looking for value for money, without compromising on quality. Available in three all-new masculine fragrances, Fresh Cooling, Fresh Energy and Invisible Dry, which provides all the dryness and protection with no white or yellow marks, the range offers 48-hour underarm protection.
Moisturise – When it comes to your skin, prolonged exposure to the elements and an active lifestyle can result in it looking dull, ashy, and dehydrated. Clere For Men Active combats these hazards, using its unique ProMoist lotions and crèmes infused with Glycerine, Omega Oils and Vitamins E & A, to lock in moisture and ensure that it is always smooth to the touch for up to 48 hours. “The advantage for active men is that once a moisturising crème or lotion is applied to the skin, it smells great, without being overpowering.”
Key ingredients – When it comes to skincare, there is no substitute for Ginseng. Traditionally regarded as a superfood, Ginseng has become an attractive ingredient across the grooming and health industries. Ginseng is included in the Clere For Men Active Ultra Energising body lotion and crème.

“Add in physical activity by walking to tone the muscles, join friends for a bike ride or other exercise and encourage your family to take part, and the chances are you could have your best summer ever,” says Ndlovu.