top of page
  • salifemag

In honour of Nelson Mandela’s centenary year help us raise R100 million for children’s literacy and

One hundred years ago a global icon was born in Qunu, in the Eastern Cape. And while he’s no longer with us, we are determined to keep his legacy alive.

This year the Relate Trust is celebrating and honouring what would have been Nelson Mandela’s 100th birthday with a bold initiative to raise R100 million towards the fight against poverty and illiteracy - two issues Madiba was deeply passionate about. 

We’d love for YOU, to be a part of this once in a lifetime initiative.

Since 2010, Relate has raised more than R50 million for more than 110 charities through a unique crowdfunding model of making and selling handmade bracelets across the globe.

And every year we’ve held a special event with the gogos and tatas in the Relate family to celebrate Mandela Day. But this year we’re switching things up.

In 2018, every day is Mandela Day, and to mark this important year we’ve launched a Mandela Centenary Relate bracelet where the proceeds raised contribute towards the people who make the bracelets, and the Nelson Mandela Literacy Project.

We need your help to spread the word and get the message out there and have sent you a bracelet to do just that – with your help this could very well be the biggest crowdfunding initiative ever accomplished by one nation.

How you can help:

-       Take a photo of yourself wearing the Mandela bracelet and share it on social media, your blog, or any digital platform.

-       Use the hashtag #MillionsForMadiba and #RelateBracelets

-       Tag us @relatebracelets

-       Spread the word about the bracelet and campaign

-       Wear the Mandela bracelet and tell others what it stands for

-       Encourage your friends and family to buy the bracelets and support the campaign

The Mandela Centenary Relate bracelets are available in boxes of ten online for R495 (

Individual bracelets will soon be available for R50 in Woolworths stores nationwide and Made In SA, Tiger’s Eye, Out of Africa, Taung and African Origins.

The Launch:

The Campaign story:

The Shop:

bottom of page