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Introducing LILY LABEL - Proudly South African, luxurious swimwear.


Proudly South African and leading the way in sustainable swimsuits, Lily Label, offers designs that are romantic, artistic, luxurious and feminine- perfect for the modern woman. Each swimsuit is designed in view of the ocean in Cape Town, South Africa. With an acute attention to detail and flawless finishings that offer features such as high shaping power and long-lasting quality.

Lily swimsuits have been perfected over months of meticulous planning- always considering fit, quality and design. Each swimsuits fabric is imported and is OEKO-TEX® certified, meaning the brand is free of any hazardous substances which may damage your skin. The luxurious UV protective and chlorine/abrasion resistant fabric will also feel soft on your skin.



Custom-made, durable and locally produced trimmings that have been manufactured from specialist die-cast hypo-allergenic and nickel-free metal guarantee you little to no change in the finish over time, and results in swimwear that lasts you a lifetime.


The Lily Label brand empowers all women to feel sexy and supported in their swimsuits and offers a sense of individuality through unique styles that have been locally crafted by a combination of hand and machine work. Lily designs enhance your favourite assets and celebrate the beauty of each woman’s shape and curves.


Lily Label is now offering a 40% sale on selected items.


Be sure to visit their website www.lily-label.com, to purchase one or more of their exquisite swimsuits, while stocks last, and follow the conversation on social media -

Instagram: @lily.label


©2019 by SA Life Magazine.