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J.C. LE ROUX launches virtual celebration tasting boxes.


Bringing The House of J.C. Le Roux experience to you


June 2021: The House of J.C. Le Roux, South Africa’s first dedicated sparkling wine cellar, is excited to launch their virtual celebration tasting boxes to all consumers around South Africa. The House of J.C.


Le Roux in Devon Valley; Stellenbosch is where each celebratory bubble begins its journey. Due to COVID-19 restrictions, or if consumers live outside of Cape Town, not everyone has the chance to visit the House of J.C. Le Roux to experience The Home of Celebration. As a result, this well-loved, iconic brand has decided to take the J.C. Le Roux experience to consumers through a virtual tour of the House of J.C. Le Roux as well as a tasting experience which can be enjoyed in the comfort of one’s home or wherever you choose.



Hosted from the Home of Celebration, consumers will be able to purchase access to pre-

recorded virtual tastings with Ulrich Hohns, J.C. Le Roux winemaker, and TV and radio personality Zoë Brown.


In order to access a tasting, consumers need to purchase their choice of 1 of 3 celebration tasting boxes on the J.C. Le Roux online store https://store.jcleroux.co.za/.

Once consumers have made their purchase, they will receive the celebration tasting box with a card as well as a confirmation email. It will include a link to the Virtual Tasting Experience and a link to the specially curated tasting Spotify playlist, tapping into an all-round sensory affair.


The 3 celebration tasting boxes that can be purchased on the J.C. Le Roux online store

(https://store.jcleroux.co.za/) include:



TASTING BOX 1: SPARKLING SWEET (COST- R400)

Containing:

- 1x bottle La Chanson

- 1x bottle Nectar

- 1x bottle Nectar Rosè

- 1x bottle Le Domaine

- 1x bottle La Fleurette

- 2 x bespoke House of J.C. Le Roux Flutes

- 1 x bespoke J.C. Le Roux branded sparkling wine stopper


- A card with the details of what’s in the tasting box as well as links to the Virtual Tasting

Experience and the Spotify playlist to accompany the tasting




TASTING BOX 2: DEMI-SEC/ DRY (COST- R550)

Containing:

- 1x bottle Nectar Demi-sec

- 1x bottle Nectar Rosé

- 1x bottle Scintilla

- 1x bottle Sauvignon Blanc

- 2 x bespoke House of J.C. Le Roux Flutes

- 1 x bespoke J.C. Le Roux branded sparkling wine stopper

- A card with the details of what’s in the kit as well as links to the Virtual Tasting Experience

and the Spotify playlist to accompany the tasting



TASTING BOX 3: NOUGAT PAIRING (COST- R400)

Containing:

- 1x bottle Sauvignon Blanc

- 1x bottle Nectar

- 1x bottle Nectar Rosè

- 1x bottle Le Domaine

- 1x bottle La Fleurette

- A selection of Sally Williams nougat and Turkish delight (This is the same nougat and Turkish delight they use in the ‘Nougat Experience’ tasting at the House of J.C. Le Roux.)

- 2 x bespoke House of J.C. Le Roux Flutes

- 1 x bespoke J.C. Le Roux branded sparkling wine stopper

- A card with the details of what’s in the kit as well as links to the Virtual Tasting Experience and the Spotify playlist to accompany the tasting



To purchase a J.C. Le Roux Celebration Tasting Box and Virtual Experience, visit:

https://store.jcleroux.co.za/


To learn more about J.C Le Roux, follow the conversation online:

Facebook: @JCLeRoux

Twitter: @JCLeRoux

Instagram: @JCLeRoux