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OGX Launches NEW pH Balanced Collection.

It’s no secret that great hair starts with healthy hair and a healthy scalp. A range of salon-inspired shampoos, conditioners and hair treatments, OGX has just launched their NEW upgraded pH balanced OGX collection and we are we are beyond OGX-cited!

Maintaining the correct pH value of the hair and scalp is essential for the overall health of hair. It has a powerful impact on the way your strands behave and even how other products interact with your hair and scalp.

Keeping the best and improving the rest, their new science-based, salon-quality pH balanced formulas will help give you stronger strands with more shine, less frizz and long-lasting smoothness, thanks to its gently cleansing formulas that help to keep the hair and scalp balanced.

Usually only found in the hair salons, OGX brings healthy hair science to the high street with their new pH balanced formulas that are designed to be much kinder on both your hair and scalp’s natural structure’s, giving long lasting benefits.

Wondering what pH is and how it works? We have all the answers! The pH (Potential Hydrogen) scale ranges from zero to 14, with zero being acidic and 14 being alkali. If your shampoo’s pH is too low, the ability to clean is compromised. If your shampoo’s pH is too high, it can cause damage and lead to unwanted frizz. It also makes your hair prone to static, breakage and tangles.

Believe it or not, the acidity level of your shampoos and conditioners largely affect the state of your strands and scalp. Your hair and scalp have a natural acidic pH, which helps to keep them both strong and protected from damage; this generally sits between 4.5 and 5.5. A normal and healthy pH balance helps to seal hair cuticles, prevent unwanted breakage and lock in natural oils, whilst acting as a barrier that helps fight bacteria and fungus. If this pH balance is disrupted, by using formulas that are not suitable to your hair and scalp pH, you can experience scalp discomfort such as itchiness and flaking as well as hair dryness. So, choosing a shampoo and conditioner as close as possible to your hair’s natural pH is crucial.

Packed with precious oils, exotic ingredients, and amazing fragrances that you and your hair will love, OGX’s luxurious pH balanced and sulfate free surfactant formulas put the ‘care’ back into haircare by respecting and nurturing both your hair and scalp without the stripping of natural oil sebum.

Available in tropical blends with Argan Oil, Biotin & Collagen, and Brazilian Keratin Oil, OGX’s newly upgraded pH balanced collection offers everything that your tresses need:

Now pH balanced, the newly upgraded collection:

 Has a gentler formula that helps prevent hair damage

 Keeps hair shiny

 Protects hair colour

 Provides better frizz control

 Reduces split ends

 Delivers better hair movement

 Provides long lasting hair and scalp moisturisation

Packed with so much good-for-your-hair goodness, the Ever Straightening + Brazilian Keratin Therapy Shampoo and Conditioner, infused with coconut oil, keratin proteins, avocado oil and cocoa butter, is sure to make straight, curly or wavy hair super happy with a brilliant, luminescent glow.

Help defend against split ends, flyaways and rid your mane of pesky broken pieces, whilst strengthening each strand for longer and more beautiful hair with the Anti-breakage + Keratin Oil Shampoo and Conditioner

Help thicken and texturize any hair type with the Thick & Full + Biotin & Collagen Shampoo and Conditioner. This powerful formula infused with biotin and collagen helps volumize even the skinniest strands into fuller and more abundant looking locks after just one use.

Indulge your senses and your hair with the Renewing + Argan Oil of Morocco Shampoo and Conditioner. This precious blend containing argan oil of Morocco helps restore and strengthen your locks to silky perfection, whilst protecting your tresses from styling.

The NEW upgraded pH balanced OGX shampoos, conditioners are now available at Clicks stores, Dis-Chem Pharmacies nationwide and and retail from R189.95 each.

Follow the conversation online:

Facebook: @OGXBeautySA

Instagram: @ogxsa

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