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OGX: The most important ingredients to incorporate in your hair care regime.



The hair care market is flooded with a wide variety of ingredients, all claiming to be the very best for your hair. How can one know which ingredients are proven to deliver results and give your hair the very best nourishment it needs? We’ve determined five ingredients that are trusted and proven to nourish, strengthen, moisturise and hydrate your hair:

Blonde


Brass be gone with OGX Blonde Enhanced + Purple Toning Shampoo! This highly pigmented and potent dark purple toning shampoo is easy to use and helps get rid of brass with every rinse.

Try: OGX Blonde Enhance+ Purple Toning Shampoo (from R209.99) use it to brighten and colour-correct yellow tones on silver, pre-lightened or natural blonde hair with strengthening ingredients like keratin, purple fig and iris. After rinsing, follow it up with your favourite OGX conditioner such as OGX Biotin or OGX Brazilian Keratin Therapy.

Argan oil

Aragn oil comes from the seeds of the argan tree, which is native to Morocco. It has been used for centuries, not only to nourish skin and hair, but also as a culinary ingredient. It has a sweet, nutty flavour and is filled with nourishing fatty acids and antioxidants. It is often referred to as “liquid gold” because of its scarcity and value.

Argan oil is rich in vitamins, including a high concentration of vitamin E and minerals. It has the ability to hydrate and soften hair and lock in moisture. The presence of vitamin E and essential fatty acids helps increase the hair’s elasticity, restore shine and prevent breakage.


Try: OGX Argan Oil of Morocco Shampoo (R199.95) and Conditioner (R199.95) which cleanses hair while moisturising each strand with a precious blend of Argan oil of Morocco. The luxurious shampoo strengthens your tresses while restoring shine and softness. The conditioner penetrates the hair shaft to nourish and strengthen locks, while creating soft, shiny, healthy looking hair.

Biotin

Biotin is a water-soluble, complex B vitamin naturally found in certain dairy products, meats, nuts, bananas and more. It helps the body convert food into energy and is a crucial vitamin to keep the eyes, skin, liver, hair and nervous system healthy. People with a Biotin deficiency may often suffer from hair loss, and Biotin is thus used in hair care products to promote thicker and healthier hair growth.



Try: OGX Thick & Full Biotin & Collagen Shampoo (R199.95), which contains a blend of vitamin B7, biotin, collagen and hydrolysed wheat protein to create the appearance of thicker, fuller and healthier-looking hair. OGX Thick & Full Biotin & Collagen Conditioner (R199.95) has a volumising formula to create fuller-looking and more textured hair.

Keratin

Keratin is a protein produced naturally by the body. It is responsible for keeping the hair, skin and nails healthy and strong. Keratin is used in hair care products because of its ability to make the cells in the hair stronger and more resilient.

It also has the ability to make hair smoother, by smoothing down the cells that overlap to form hair strands (also known as the hair cuticle). This makes hair look fuller and glossier.

Try: OGX Brazilian Keratin Therapy Shampoo (R199.95) and Conditioner (R199.95). The duo strengthens and softens hair while helping to smooth the cuticle for strong locks. The luxurious blend of coconut oil, keratin proteins, avocado oil and cocoa butter leaves your hair smelling and looking amazing.

Coconut oil

Coconut oil is a white solid fat (which becomes a clear liquid when heated), derived from coconuts. It has antimicrobial and antioxidant properties and is a rich source of saturated fats. It is widely used in cooking, but in recent years it has also gained popularity in the cosmetics industry.

Coconut oil has many benefits for hair. Because of its rich fatty content, it is an excellent moisturiser. It has the ability to deeply penetrate the hair strands, making them more flexible, increasing their strength and helping to prevent them from breaking. Those who use coconut oil regularly have also seen improvement in hair growth, less dandruff, increased shine and less frizz and flyaways.


Try: OGX Coconut Miracle Oil Shampoo (R199.95) which deeply moisturises thick to coarse hair with a combination of coconut oil, essence of tiare, and vanilla bean extract. These three natural ingredients revive and soften hair, leaving it silky smooth and hydrated. The matching Conditioner (R199.95) drenches dry, damaged hair in moisture, nourishing parched strands with a combination of coconut oil, essence of tiare, and vanilla bean extract.

More care for your hair - Oils

The importance of treating your hair goes far beyond just having nice looking and feeling hair. Oils play an important role in protecting hair from regular wear and tear. Oiling hair regularly reduces hygral fatigue (damage to your hair follicles) or the swelling and drying of hair.

Oils protect the follicle from surfactants by filling the gap between cuticle cells. OGX has a range of oils that will nourish and protect your hair. But which one to choose?


Dry, damaged hair needing a bit of oomph:

Try: OGX Coco Miracle Pen Oil 100ml (R209.95)

This ultra rich repairing blend with coconut oil, essence of tiare and vanilla bean extract helps to repair, soften and revive strands. Discover silky, soft, island girl hair with the use of this penetrating coconut oil.


Try: OGX Renew Moroccan Oil Dry/coarse 100ml (R209.95)

OGX Extra Penetrating Renewing + Argan Morocco Oil 100 ml helps to revive and moisturise dry and coarse hair. The powerful blend of argan oil of Morocco leaves your locks smooth and shiny by helping to repair damage and restore lustre to each strand.

How to use: Apply a small amount to the palm of your hands, rub hands together, then apply evenly to damp (towel-dried) hair. For extra nourishment use on the ends of dry hair.

About OGX

We’re inspired by originality, and it shows up in all we do, from how we make and package our products to the real, diverse and Photoshop-free passion-fuelled people who represent our brand. We promise to find out what you love about you, so we can use our science to help you love it even more. We strive to curate experience using only high quality and effective ingredients. We champion inclusivity by celebrating, hiring and building products for all ethnicities, genders, ages and styles.

We promise to be as gentle on the planet as we are on your hair.

Instagram: @ogxsa

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