Pandora unveils the power of sisterhood to celebrate International Women’s Day.
In support of International Women’s Day this year, Pandora has partnered with award-winning filmmaker, Irene Baqué, to celebrate the power of sisterhood and female empowerment.
Irene, who specializes in directing films focusing on gender equality and women’s rights issues, has captured real stories of inspirational women that highlight the invaluable need for women to support each other to provide strength, resilience and confidence. The three-part short film series presents a group of strong voices to reveal what different sisterhoods mean for women at various life stages, and how these relationships help them grow and evolve.
The groups of women include Creole Cuts, an collective of DJs and creatives celebrating the sounds of their Caribbean heritage; four generations of women from the same family united through the struggles of motherhood and the Soul Swimmers, a 15-strong group of different ages and backgrounds who are united by their love for wild swimming. All women openly discuss their personal struggles, their unbreakable bond and the power they have as a collective. The films aim to inspire others across the world to stand together and be a reminder of the positive power in numbers.
“To me, sisterhood means support, love and encouragement between women and this project gave me the opportunity to show this through the stories of the remarkable women in the films. Unity, acceptance, equality and empowerment are vital in today’s world and International Women’s Day serves as an active call for change to achieve that,” says Irene Baqué
Carla Liuni, Chief Marketing Offier at Pandora comments: “Though our life stages one thing remains a constant, the importance of having other women around you, who will empathize with you and support you – the sisterhood. We commissioned Irene to create these films in time for International Women’s Day to showcase the power of sisterhood and reminder for the need to give all women a voice, and celebrate each other’s achievements in life, whether big or small.”
The Sisterhood Series is part of Pandora’s ongoing purpose to empower people across the world, to voice who they are and the things that are important to them. Later this month Pandora will be revealing its latest charm in support of UNICEF, as part of its ongoing three-year partnership to help support and empower the most vulnerable children, especially girls, to fulfil their potential. Programs supported focus on education, gender equality, rights awareness, personal empowerment and civic engagement.
Watch the Sisterhood film series here: