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Personal Branding – 5 TIPS TO DEVELOP YOURS by Liezel Van Der Westhuizen.

Radio and Media Personality, Liezel van der Westhuizen believes that the key to success lies in commitment, passion, and action.

Liezel van der Westhuizen is a household name, having been on radio and TV for many years but she is currently changing the game like no one has ever done before.

Liezel is embarking on a new journey, helping university students with personal branding. She officially kicked off her University Road Show in August 2019, talking PERSONAL BRANDING FOR GRADUATES. Liezel has taken on 20 students from around the country to mentor and coach them on personal branding.

Liezel shares 5 tips to consider when developing your own personal brand:

  • Personal branding is about being authentic and real. There is no one like you in this world and that is your superpower. Your personal identity should be what makes you stand out and stand tall.

  • Personal branding is vital as it will differentiate you from others and make you STAND TALL from competitors and allow you to build trust with ideals clients or future customers.

  • Showcase your personal brand. Employers often miss out on the opportunities associated with the personal brands of their employees because they compare personal branding to company branding, but they are two different entities.

  • Just like with product branding, the goal with personal branding is to differentiate yourself in the market so you can attain your objectives and position your brand in a different way than that of your competitors. Find affiliations that fit in with your personal brand.

  • Many students and graduates believe they don't have a brand and have to wait till their have gained work experience before working on their CV's or personal brands, when this is in fact untrue. In your favour, is a fresh slate in the marketplace. But, even if you feel young and inexperienced, every part-time job, internship or travel experience has made you the awesome young individual you are today. So, be sure to include these enriching experiences when drawing up your CV.

“Each and every one of us have our very own distinctive personal brands which set us apart from the rest. Your unique identity, coupled with the power of excellence, can create something truly extraordinary. The foundation of being extraordinary is built on being authentic and transparent in who you are. Do not let fear dim your light. Being authentically YOU is at the heart of success.”

- Quote by Liezel van der Westhuizen

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