SA market welcomes the arrival of VAWTER hard seltzer.
Distell launches first low calorie, ABV scale hard seltzer in Africa in line with growth in global drinks trends
Vawter Hard Seltzer is the exciting new product launched by Distell, the market leading innovators and share leaders in the ready-to-drink (RTD) category in South Africa.
Vawter Hard Seltzer is a unique range of spirit coolers: sparkling water with a dash of vodka and infused natural fruit flavours, ideal for everyone looking for an alternative light alcoholic beverage that offers all of the Sunday-Funday with none of the Blue Monday.
Hard Seltzers have shown enormous popularity globally and the category is currently the fastest growing ready-to-drink segment as it offers a unique, easy-drinking alternative to ‘lite’ beers. Hard Seltzers are leading in major markets like the United States, Australia and the United Kingdom. Hard seltzers now account for 6%-7% of the US beer market, a position gained in just two years.* In South Africa, beer accounts for 76% of total volumes consumed** which make seltzers a sizable market opportunity for Distell.
Vawter Hard Seltzer embodies the brand proposition of: ‘Hard Seltzer-Light Living’. Low in sugar, low in alcohol content (3.5% Alc), and with only 29 kCals per 100ml, the new range allows South Africans the opportunity to balance fun times with responsible
The range includes three deliciously-fun, and refreshingly-light natural flavours: juicy Grapefruit, refreshing Cucumber, and zesty Lemon & Lime. Because sometimes you want to work out and sometimes you need to chill-out. Sometimes Vodka, sometimes
Vinyasa, but always #balanced.
Natasha Maharaj, Distell Southern Africa Marketing Director says, “The launch of the exciting new Vawter range, as the first scale Hard Seltzer in South Africa, was an easy decision for Distell. We have seen the trend of moderation; conscious consumption and
mindful-living become an increasing priority amongst South Africans. The Vawter Hard Seltzer range was crafted to meet this consumer need, and deliver refreshing and natural fruit flavours that allow for a balanced lifestyle without compromising on good times.
The brand will launch with a full through-the-line campaign, with the objective of driving mass awareness of the unique benefits, with a broad unisex audience looking for an alternative to ‘lite’ offerings on the market.”
Vawter Hard Seltzer, in Grapefruit, Cucumber and Lemon & Lime, is available at leading retailers nationwide in two convenient can sizes: a 440ml 4-Pack at only R69.95; and 300ml 6-Pack at only R79.95.
To learn more about Vawter Hard Seltzer, visit www.vawter.co.za and follow the conversation online: