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Say goodbye to washing powder and hello to washing sheets!


Personal Touch is bringing innovation to the laundry market with their Auto Washing Powder Sheets. With innovative research and development at the heart of this South African first, Personal Touch is not paving the way in washing powders but starting an entirely new road. “Personal Touch’s new Auto Washing Powder Sheets do not only tip the innovation scales in their favour, but delivers on what they promise – Smart Sheets, Easy Laundry,” says Sarah Webb, brand manager for Personal Touch.


Easy to use, friendlier to the environment, lighter to carry, compact to store, and most importantly results in ultra-clean laundry, with no residue, Personal Touch Auto Washing Powder Sheets is a product that finally takes the stress out of laundry, by doing it the smart way:

  • No more mathematical conundrums to figure out how much washing powder to use for a load of washing. Half a load (2-3kg) – use half a sheet. A full load (4-6kg) – use one full sheet. Nothing could be easier. Simply place the sheet into the drum, add your clothes and begin the washing cycle.

  • Who ever said washing powder is a space saver? No one.  It is time for us to think inside the box! These innovative sheets come in a compact, easy to carry, easy to store and easy use box, that won’t take up too much of your much-needed cupboard space. The equivalent of a 2kg bag of washing powder, is available in a box weighing only 90g, with each box containing 18 sheets which allows for more washes than a 2kg bag of washing powder.

  • Think green. When it comes to Personal Touch Auto Washing Powder Sheets, you can rest assured that you are being friendlier to the environment, with 64% less plastic being used than in a 2kg bag of washing powder. Swapping from powder to sheets is the green decision.

  • Clean clothes, with no residue – now that is smart laundry. Equally effective in both hot and cold water, Personal Touch Washing Sheets promise ultra clean results while being tough on stains, creating a new laundry experience from beginning to the end.


“The future of the laundry industry has arrived and we at Personal Touch are proud to be driving this innovation, which we have no doubt will soon be the new normal in the industry,” says Webb.


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©2019 by SA Life Magazine.