The next chapter about about sustainable denim at DIESEL: Introducing DIESEL library.
DIESEL and its creative director Glenn Martens are deeply proud to announce the company’s next chapter in its sustainability initiative, For Responsible Living: DIESEL LIBRARY.
To be unveiled for Spring/Summer 2022, DIESEL LIBRARY, which takes a genderless design approach, represents a new strategy for DIESEL’s core category: denim. Going forward, the library will offer a wide range of evergreen and longer-lasting denim items (including trousers, jackets, tops, skirts and more) on a made-to-stay basis, with 50% of the overall denim collection having a permanent shelf life. Martens’ intention is to refresh the base of every category at DIESEL, and this begins with the world’s most versatile and democratic fabric, denim. However: just don’t call these pieces “classics.”
With DIESEL LIBRARY, DIESEL reinforces its commitment to innovation and the exploration of new production techniques to create desirable, durable and quality denim items. As a result, DIESEL LIBRARY will introduce iconic, essential pieces conceived to outlive trends and last for years on end; a “total look” will form the anchorage of this evergreen line.
These items will be made using fibres, washes and treatments that have been selected based on efficient and responsible resource uses. The following focuses will underpin DIESEL LIBRARY:
● Fabrics feature low impact materials, such as organic and recycled fibres
● Treatments are performed with innovative techniques that significantly reduce the use of water and chemicals
● Trims: leather patches are chrome-free tanned; metal buttons have no-galvanized treatments; inner labels are made with recycled materials; cellulosic trims, including hang tags and patches, are realized in FSC certified materials.
All the above features will be traced and communicated through a QR Code printed onto the hangtag attached to each DIESEL LIBRARY piece. In this way, each garment will be equipped with a digital passport that guarantees customers access to a dedicated web page where they can learn more about all the responsible attributes of each specific item.
Ultimately, DIESEL LIBRARY also marks a shift in how DIESEL will produce its denim collections moving into the future. Everything will be created under this banner, moving away from the 5-Pocket delineation between women and men. In this, a new personality, and new branding attributes, will be established.
A sneak peek of the first DIESEL LIBRARY collection will be seen during Glenn Martens’ premiere show in June 2021. The garments will be available in selected Diesel stores in South Africa and on diesel.co.za starting from February 2022. Stay tuned.