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Wish on Florida takes home Emerging Tourism Entrepreneur of the Year Award.


Florida road’s most loved upmarket restaurant Wish on Florida won the prestigious Emerging Tourism Entrepreneur of the year award by Durban Tourism that recognizes black owned SMMEs who have achieved notable success since starting up.


Judges had a tough time whittling the entries down to 51 and there was a buzz of anticipation at the Inkosi Albert Luthuli International Convention Centre (Durban ICC) on Wednesday 15 June 2022 during the ceremony. There were ten categories in the overall awards and five in the Mayor’s Special Achievement Award.



Judge and Chief Executive Officer of the Durban ICC Lindiwe Rakharebe said: “The response to the awards showed Durban’s tourism businesses have a ‘never say die’ attitude.

Rakharebe said every entrant was a top performer. When the finalists were chosen, the task of judging became even more difficult.”


The award winning Wish on Florida, is an upmarket semi-fine dining European inspired restaurant & champagne bar specialising in a Mediterranean style menu with a South African flair. What makes their menu amazing is their Bespoke Seasonal Menu that changes according to fresh meat, seafood & vegetation available.



Their must try dishes this winter are the French Lamb Rack, Lamb Curry & Dumplings, Chicken & Prawn Curry and Seafood Paella. Their delicious pastas and pizzas will always leave you at a loss for words, and if you’re looking for a bespoke cocktail menu, head over to the beautiful bar with a modern, fresh, minimal aesthetic, with touches of pink, green, marble and gold.


“Our very first big award provides the Wish on Florida team with a new set of thrills. We are absolutely delighted to be recognised for our consistency among many businesses who deliver excellence in tourism in Durban especially within the ambit of the COVID-19 pandemic and beyond.” shares David Hwangwa, Manager at WISH.



The upmarket restaurant is located in the city’s popular Florida road and the vision behind the project is not only inspiring young entrepreneurs to see reality in their dreams but provide a new place to keep the city buzzing and excited.


We would like to thank the patrons at WISH for all their hard work and everyone who supports us locally and tourists for continually choosing to dine with us when visiting Durban.

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Instagram: @wishonflorida