Experience the Johnnie Walker Blue Label Immersive Pop-Up at Melrose Arch

The number one Scotch Whisky in the world, Johnnie Walker is ready to immerse you in an extraordinary world of luxury with its captivating pop-up experience, showcasing the exquisite Johnnie Walker Blue Label at the iconic Melrose Arch.

The Johnnie Walker Blue Label Pop-Up Store is your gateway to a unique destination designed for whisky enthusiasts and connoisseurs alike. From November 22nd to December 15th, you are invited to enjoy exclusive whisky tastings and multi-sensory experiences as you explore and indulge in the finest expressions from the Johnnie Walker Blue Label collection.

Johnnie Walker Blue Label is celebrated for its unparalleled depth of flavour and during our whisky tastings, you will have an exclusive opportunity to savour the rare flavour and discover the art of this exceptional Scotch and other Johnnie Walker blends such as the newly launched Blue Label Elusive Umami, Johnnie Walker Green Label and the iconic 12 year old Black Label. As a special touch, we are pleased to offer a complimentary engraving service exclusively available at this event, enabling you to make your Johnnie Walker experience truly personal. I think we should talk about the gifting you can give not just for you.

Natalia Celani, Marketing and Innovations Director at Diageo, emphasizes the crucial role of elevated and personalised experiences for the luxury inspired consumer, saying, “We are excited to present our prestigious luxury brand Johnnie Walker Blue Label to consumers this holiday season and what better way to do this than having a one-stop shop for our customers to come and immerse themselves in a tailored experience. We are fully aware that shoppers anticipate exceptional service, meticulous attention to detail, and premium gifting options. Hence, we have conceptualized this experience to transform these aspirations into a reality through the pop-up experience.

This is your opportunity to savour the extraordinary at the Johnnie Walker Blue Label Immersive Pop-Up at Melrose Arch. Whether you are an experienced whisky connoisseur or new to the world of Johnnie Walker, this Pop-Up store promises an unforgettable and enriching experience. Mark your calendars and join us for this exceptional journey into the world of Johnnie Walker. We look forward to welcoming you to Melrose Arch for an experience like no other.

For more information on Johnnie Walker, please visit https://www.johnniewalker.com/en-za/ and follow @JohnnieWalker on Facebook, Twitter and Instagram.

Follow the conversation using the hashtags #KeepWalkingSA #JWUmami

NOT FOR PERSONS UNDER THE AGE OF 18.