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In 2023 skincare is the new makeup – SKNLogic tells us why.



For the past couple of years, women all over the world have embraced the natural makeup look, and by the looks of things, “no makeup” makeup is here to stay. Pre-pandemic, we were contouring à la Kim Kardashian, but with the rise of Covid-19 and national lockdowns, the focus shifted from makeup to skincare. We saw a major rise in self-care practices and more thought and care went into daily skincare regimes.

Post-pandemic, skincare is still tops. Makeup has gone from high definition to barely-there and dewy, allowing the natural skin to shine through. In fact, skincare has gained such focus that we’re willing to say it’s become the new makeup.

If you love the natural trend and want to dial down on makeup, it’s time to step up your skincare routine. Achieving and maintaining your best skin means sticking to a daily skincare regime that incorporates high-performance ingredients that nourish, repair and protect.

Not sure where to start? We recommend mastering the basics – here’s how.

Double cleanse



Double-cleansing is essential to every skincare routine because cleansing once with a regular cleanser is not enough to remove all traces of makeup, impurities and bacteria. Not only will your products penetrate your skin better if it is thoroughly cleansed, but you will also be less likely to develop breakouts and blackheads. We recommend starting off with a pre-cleanse product to remove makeup as well as other impurities. SKNLogic Remove (R165.00) contains pineapple and cucumber extract and gently yet effectively removes makeup, oil and impurities without drying the skin.



Follow with a good quality facial cleanser like SKNLogic Cleanse Wash (R218.00). An antioxidant facial wash, it gently lifts impurities from the skin while pomegranate extract tones and soothes the skin, leaving it supple and refreshed.

Regular exfoliation


Exfoliation is the key to a smooth and clear complexion, because it removes dry and dead skin cells that would otherwise clog pores and lead to breakouts. Depending on your skin type, once or twice a week is sufficient. SKNLogic Exfoliate Enzymatic (R210.00) is a powerful skin polisher that combines natural and chemical exfoliants to remove dead skin cells, refine skin texture and enhance penetration of actives into skin. It contains papaya extract which is as an exfoliating enzyme that also works to repair the skin.

Antioxidants


Antioxidant serums have the ability to transform a skincare routine from good, to great. We recommend using a vitamin C serum in the morning – it helps to protect the skin from environmental aggressors and free radicals during the day, plus it brightens and helps treat and prevent pigmentation. SKNLogic C15 Booster (R355) contains 15% pure vitamin C to visibly brighten uneven skin while improving the appearance of wrinkles and fine lines.

Use a vitamin A (retinol) serum in the evening – the holy grail of anti-ageing ingredients, vitamin A helps skin cells turn over faster, delays the onset of the various signs of ageing and improves skin texture and clarity. SKNLogic Retinol 0.5 (R280.00) has a fast-absorbing, encapsulated retinol formula that reduces the appearance of fine lines, wrinkles and hyperpigmentation. Added Soyaglycone maximises the effect of retinol to improve the appearance of fine lines and wrinkles, refine uneven skin texture and treat hyper pigmentation.

Hydration



After applying your serum, it’s time to give your skin a moisture boost. Hydrated skin looks and feels plumper, so choose a moisturiser that locks in moisture. SKNLogic Moist (R172.00) is a great everyday option for skins that aren’t excessively thirsty. This day and night cream hydrates, rejuvenates and balances the skin, and is ideal for balanced and combination skins. It contains pomegranate extract which acts as a natural toner while protecting the skin from free radicals.


If your skin is dry, try SKNLogic Moist Supreme (R172.00). This moisture-replenishing day and night cream is designed to combat dry skin and reduce the signs of premature ageing. It contains fig extract which is an excellent hydrator and provides a gentle tightening effect to the skin.

Sun protection



The sun is the biggest threat to our skin, with UVA rays having the potential to physically burn our skin, and UVB rays having the potential to accelerate ageing, cause hyperpigmentation and encourage the formation of lines and wrinkles. It is essential to protect your skin from the sun’s harmful rays all year round by applying a broad-spectrum SPF product every single day. SKNLogic Protect SPF 40 (R315.00) is a full spectrum sun protection cream that provides broad-spectrum UVA/UVB protection and anti-ageing benefits. It goes beyond UVA and UVB protection to help defend from blue light (digital pollution) and pollution and Infrared light emitted by the sun. It repairs DNA damage caused by free radicals while mitigating the damage from environmental and digital exposure.

With this simple yet effective skincare routine you can achieve your best skin and embrace the barely there makeup trend with confidence.

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