JOHNNIE WALKER UNVEILS EXQUISITE INNOVATION: BLUE LABEL ELUSIVE UMAMI AT CIRCA GALLERY, JOHANNESBURG

“A WHISKY EXPERIENCE OF CULINARY EXCELLENCE”

Johnnie Walker – the world-renowned Scotch whisky brand – unveiled its latest masterpiece, the Johnnie Walker Blue Label Elusive Umami, in a mesmerising event held at Circa Gallery, Johannesburg on the 25th of October. This exclusive event brought together esteemed customers and high-net-worth consumers, immersing them in a one-of-a-kind experience that celebrated the artistry of whisky-making.

The evening was a blend of art, culture, and craftsmanship, showcasing Johnnie Walker's commitment to innovation and excellence. Guests embarked on a sensory journey that transcended the boundaries of taste and perception, offering a unique insight into the world of whisky like never before.

One of the event's highlights was an extraordinary culinary experience by the esteemed Chef Wandile Mabaso, that paired the rich, complex flavours of the Johnnie Walker Blue Label Elusive Umami with a meticulously curated menu. The fusion of whisky and food created an unforgettable palate adventure, demonstrating the remarkable versatility of this exceptional blend.

To further enhance the experience, Circa Gallery was transformed into an immersive environment using cutting-edge lighting and sound technologies. The interplay of light and sound enhanced the whisky tasting, taking guests on a captivating journey through the depths of flavour and aroma.

Natalia Celani, the Director of Marketing and Innovations at Diageo SA, expressed her enthusiasm about the Johnnie Walker Blue Label Elusive Umami, stating: "This launch represents a milestone in the world of whisky. Johnnie Walker has always been at the forefront of innovation, and the Elusive Umami is a testament to our unwavering commitment to pushing boundaries. We believe this blend will redefine the whisky experience, and it is just the beginning of the extraordinary innovations that Johnnie Walker has in store for our discerning consumers."

The Johnnie Walker Blue Label Elusive Umami is a harmonious blend that balances the richness of the traditional Johnnie Walker Blue Label with the elusive fifth taste, umami. This exquisite innovation is poised to redefine whisky tasting and elevate the standards of luxury in the world of spirits.

The launch event at Circa Gallery, Johannesburg, was a true celebration of craftsmanship, artistry, and innovation, and it marks the beginning of an exciting journey for Johnnie Walker, with more remarkable innovations on the horizon.

Johnnie Walker Blue Elusive Umami is now available for whisky aficionados to savour and enjoy at leading retail stores and retails from R 5 290,00.

For more information on Johnnie Walker Blue Label Elusive Umami, please visit www.johnniewalker.com and follow @JohnnieWalker on Facebook, Twitter and Instagram. Follow the conversation using the hashtags #KeepWalkingSA #JWUmami