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Pandora: Crafting an Icon - New Moments Studded Chain.


Pandora enters the new year through a new chapter of craftsmanship and style, with the launch of the Moments Studded Chain. Uniquely crafted by Pandora as a brand icon, the Moments Studded Chain carves a new avenue for limitless styling and storytelling; developed more than two decades following the iconic Pandora Snake Chain, which made the Danish band world-renowned.



A PINNACLE OF CRAFTSMANSHIP

Combining craftsmanship and innovation in a design exclusive to Pandora, the Moments Studded Chain offers a completely different texture and canvas for styling your stories. Designed with pyramid-shaped and spherical studs to capture and reflect light, the Moments Studded Chain creates a textural experience in sterling silver. Creative directors A. Filippo Ficarelli and Francesco Terzo explain: “We developed a pattern consisting of different geometric shapes, requiring new tools and techniques to create what is now a chain with a unique look”.


Each Studded Chain is crafted from an outer and a core chain. The outer chain is produced by stamping small silver plates together, forming the pyramid and spherical shapes of the pattern. Then, the 4 individual sections are folded together and stacked on top of the previous layer in a process that is unique to Pandora.


Equally striking is the chain’s new clasp design – a hand-finished sterling silver heart with a spring-back closure that allows for effortless use. The new light texture of the chain makes it ideal for everyday wear and is available as both a bracelet and necklace. Whether worn alone as a statement piece or as a tool for storytelling loaded with charms, the new Moments Studded Chain is the ultimate eye-catcher for the New Year.



CELEBRATING PANDORA: PAST & PRESENT

Pandora’s brand’s story began in 1982 with the vision of Danish goldsmiths Per and Winnie Enevoldsen and an unrelenting commitment to craftsmanship and the democratisation of quality and design which remains at the heart of Pandora’s mission today. The design of the new Moments Studded Chain is as inspired by the heritage of the brand’s past as it is its present. A closer look at the heart closure reveals an infinity sign, representing the concept of limitlessness at the core of the brand’s ethos which remains ever-present today. Meet the next iconic chain that embodies elegance and powerful symbolism unique to Pandora.


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