Summer Up with our Earth-Friendly Frappuccino!
As we get into Earth Month in April, Starbucks wants to inspire some long-term behaviours around single-use plastics and packaging. Get ready to put your money where your mouth is with the purchase of the revolutionary new, limited time offer Reusable Forget Me Not Frappuccino Cup.
For the first time from 14 April, and for a limited time until 24 April, this Frappuccino Blended Beverage is served exclusively in a limited edition Starbucks Grande reusable cup. This is a unique piece of Starbucks merchandise, inspired by the colourful biodiversity within the environments we live, to collect and use again and again. Grab it while you can get it, and never forget it!
Sustain a memory
Speaking of things you’ll always want to remember, they’re combining the launch of this memorable piece of Starbucks merchandise with a campaign calling for all South Africans to share their favourite ‘forget-me-not’ moments.
“We’re inviting fans to brighten up their TikTok feed with a flash of the Forget Me Not Frappuccino® Cup and their loved ones by sharing their memories about each other that they never want to forget. They can use the hashtag #MyForgetMeNotMoments and tag @Starbucks_SA for a chance to feature on our Instagram and TikTok.”
Whether it be time spent in nature with friends, family, colleagues, or fellow citizens, if they describe their most memorable forget-me-not moments, they could secure a place in history as part of their ambassador community!
Sowing the seeds of sustainability
Starbucks brings the sustainability theme right home with the simultaneous launch of our sponsorship partnership with the inspirational Reel Gardening initiative.
Reel Gardening produces a biodegradable seed tape planted straight into the ground to improve the chances of a vegetable seedling. With a similar ethos to Starbucks, Reel Gardening uses its products and expertise to make a positive social impact. Their biodegradable seed tapes help people share in the wonder of growing food whilst also reaping the benefits of their healthy harvests.
Starbucks will be supporting the work of Reel Gardening in two ways during Earth Month and in the future as part of their long-term commitment to uplifting the communities they serve:
They will offer customers a surprise Starbucks Seed Kit with every beverage purchase. The kit will consist of one vegetable seed tape that guests can take home to plant or donate to our pilot community programme.
Starbucks will choose a school in Johannesburg to pilot a community vegetable garden programme by providing free Starbucks Seed Kits and a supply of coffee grounds – a nitrogen-rich fertiliser that simultaneously enriches gardens and reduces waste. Reel Gardening gives ongoing support and guidance on the growing process to ensure that the learners are educated on how to become food secure from this garden. To make sure the human story hits home, overtime they will record how local kids grow this idea into a long-term sustainable addition to the benefit of their local community.
So, what does loving the planet with the latest exclusive limited offer Starbucks experience taste like? This latest beverage innovation, the Forget Me Not Frappuccino Blended Beverage, is an icy cold combination of orange and vanilla flavours specially designed to evoke the feeling of fresh recollections and favourite memories. Available for two weeks from April 14 while stocks last, enjoy the new drink in over 40 stores across South Africa or at your nearest Starbucks FreshX Kiosk.
This month, there’s only one way to savour the flavour and show your support for a cleaner planet. You can only enjoy the delicious balance of summer-sweet orange and dreamy creamy vanilla in your exclusive, special edition Grande Forget Me Not reusable cup.
If you want to show you care this Earth Day, it’s time to Summer Up with the world’s only Earth-Friendly Frappuccino and #MakeTheChange every day!
Did you know?
Starbucks coffee is 99% ethically sourced and accredited by Conservation International under the C.A.F.E. Practices programme. Starbucks is committed to ethically sourcing coffee worldwide and including exceptional coffee from nine countries in Africa – Rwanda, Uganda, Tanzania, Ethiopia, Kenya, Burundi, Zambia, Cameroon, and the Democratic Republic of Congo.
For more information, visit www.starbucks.co.za