The Hard Seltzer Drink To Include In Your Healthy Diet This Year.
Ready-to-drink hard seltzers are the new cool kid in town. People are either drinking them or talking about them. With the market booming globally, a myriad of hard seltzers have launched locally in the last year. It takes something special to be able to stand out from the rest and Skinny Seltzers have managed to do just that. Here's why:
The Skinny trio of low-calorie, unashamedly sophisticated alcohol seltzers are aimed at wellness-minded drinkers who like a ready-mixed drink in a can. Most seltzers are loaded with additional sweeteners and flavourings, but the flavourful Skinny range is free from artificial sweeteners, making it the premium choice.
THE CHEEKY ALTERNATIVE The Skinny trio of low-calorie, unashamedly sophisticated alcohol seltzers are aimed at wellness-minded drinkers who like a ready-mixed drink in a can. Most seltzers are loaded with additional sweeteners and flavourings, but the flavourful Skinny range is free from artificial sweeteners, making it the premium choice. The range includes the flagship Skinny B - the internationally celebrated mix of premium vodka, lime & soda; the Skinny M - a crisp mix of premium tequila, lime & soda and the Skinny G, a refreshing alternative to a classic G&T, featuring gin, lime & soda. The Skinny low-calorie range falls between a ready-to-drink (RTD) cocktail and hard seltzer, containing 4% alcohol. It's made with lime juice, which gives it a cloudy look. "We wanted to produce a range of refreshing, high-quality seltzers that taste great but at the same don't take themselves too seriously," said Kurt Hermanus, Head of Business Development at Cheeky RTD. "I think it's the low-calorie aspect of alcoholic (hard) seltzers that is driving the current popularity," Hermanus explained of the significant rise in sales and an explosion of new brands in this segment, globally. "People have definitely become more health-conscious." So big has been the global explosion throughout 2020 in this market that certain international investment banking analysts estimated that the hard seltzer category could grow to be worth $2.5 billion by early 2022.
WHAT'S IN A NAME
"Skinny Bitch is the common slang term for the cocktail mixed with vodka, lime and soda, but by making it 'Skinny B', it leaves people guessing a little," Hermanus added. "The Skinny M – for 'Margarita' – kind of followed on from that as we wanted an equally 'cheeky' name that would get people talking as opposed to the boring 'tequila lime and soda,' Skinny G, is obviously for 'gin'," he said.
According to Hermanus, all three of these cocktails are very popular drinks at bars and clubs worldwide. In its canned, ready-to-drink format, it is also super convenient and ideal for at-home occasions. Hermanus points out that with most cocktails it is the sugary additives and mixers that add calories and that the Seltzer category tends to have far less sugar and is generally light in alcohol and therefore reduces the calorie intake per serving, which is why Cheeky RTD launched with these mixes. "We went with lime juice which is very important as there are no colorants or artificial sweeteners," he said.