UNDER ARMOUR LAUNCHES UA HALO

A new design language. A new era of brand expression 

Under Armour is stepping into a new era of footwear with the launch of UA HALO, a collection that reimagines the brand’s design philosophy from the ground up. Built for the everyday athlete, UA HALO introduces a holistic approach to performance, where symmetry, balance, and harmony are both aesthetic choices and functional principles.

Image supplied

At the center of this evolution is a design shift. For the first time in Under Armour’s history, the brand’s iconic double-arch logo doesn’t just serve as a badge representing our performance and innovation but is also functionally integrated into the design. It becomes part of the sneaker’s structure, delivering balance, stability, and support with every stride. It’s a visual signature with real performance benefits, paired with UA’s HOVR superfoam for powerful energy return and impact absorption.

Yassine Saidi, Chief Product Officer at Under Armour says, “Every element of UA HALO, from the embedded double-arch logo to the symmetry of the silhouette, was created to reflect a deeper sense of balance, purpose and performance.”

“It’s not only about how the shoe looks, but how it moves with the athlete, how it supports them, and how it expresses who we are as a brand.” 

Shop the UA HALO Racer and Runner shoes and apparel at Under Armour stores nationwide and online at www.underarmour.co.za.