Vitaderm launches new Invisible Photo Defence SPF 50 for ultimate sun protection.

Local skincare brand, Vitaderm is proud to announce the launch of its latest breakthrough product: Invisible Photo Defence SPF 50. This advanced sunscreen sets a new standard in sun protection by integrating state-of-the-art UV filters to provide invisible, broad-spectrum defence against harmful UVA and UVB radiation, including the often-overlooked blue light emitted from electronic devices.

“The decision to introduce Invisible Photo Defence SPF 50 reflects our unwavering commitment to addressing the evolving needs of skincare in today's dynamic environment. With an increasing awareness of the damaging effects of sun exposure and blue light, we recognise the critical importance of adopting a higher SPF to meet the demands of modern skincare,” explains Vitaderm’s marketing manager Ruan Winter.

Key features and benefits:

Advanced formulation: Invisible Photo Defence SPF 50 incorporates a blend of highly effective new-generation UV filters, ensuring optimal protection against a wide spectrum of harmful rays.

Anti-ageing properties: Beyond sun protection, this high-factor sunscreen boasts skin-protecting benefits that contribute to effective anti-ageing, supporting a youthful and radiant complexion.

Universal appeal: The lightweight matte texture means its suitable for all skin types, including those with oily complexions.

Quick absorption: The formula absorbs rapidly upon application, offering invisible defence without leaving any residue.

Ideal for active lifestyles: Designed for individuals leading active lifestyles, Invisible Photo Defence SPF 50 is non-irritating to the eyes and remains effective even during physical activities.

Free from… As with all Vitaderm products, Invisible Photo Defence SPF 50 is free from mineral oil, parabens and artificial colours and fragrance, as well as being cruelty free.

“The active ingredients within this sunscreen work together to create a balanced formulation, providing comprehensive sun protection to prevent sunburn and premature skin ageing. Its matte barrier formation acts as a shield against harsh environmental conditions, including pollution,” adds Winter.

Directions for use:

Apply daily over your moisturiser in the morning. In the case of dry or mature skin, apply the sunscreen under Vitaderm’s Soothing Balm. This sunscreen is non-greasy and therefore water-resistant, not waterproof. Please reapply after swimming or sport.

The 100ml Invisible Photo Defence SPF 50 has a RRSP of 524

For more information visit the Vitaderm website