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KRISPY KREME® Shakes Retail Ice Cream Category to its Cone: Introduces Original Glazed® Soft Serve Ice Cream.

Available in shakes, cones and cups, one-of-a-kind soft-serve ice cream Launches

initially at Krispy Kreme Rosebank this May.


KRISPY KREME®

South Africa, Hold onto your cones! Krispy Kreme is shaking the retail ice cream category to its “cone” this May: introducing Original Glazed® Soft Serve – ice cream as original and irresistible as its iconic doughnuts. Available in shakes, cones and cups, Original Glazed® Soft Serve Ice Cream is being offered initially at the Krispy Kreme flagship store in Rosebank.

An original ice cream that only Krispy Kreme can provide, Original Glazed® Soft Serve is a one-of-a-kind ice cream made with ingredients from Krispy Kreme’s proprietary and secret Original Glazed® Doughnut recipe, including its iconic glaze flavour, as well as real whole milk.


KRISPY KREME®

The innovative rich and creamy lineup includes 5 Iconic shakes, flavoured like Krispy Kreme’s fan favorite doughnuts, led by the Original Glazed®, Strawberry Iced Sprinkles, Chocolate Iced, Cookies and Kreme and Coffee Kreme. In addition, fans can enjoy all three flavours of Original Glazed® Soft Serve offered in cups and Original Glazed® waffle cones that are handmade with Krispy Kreme’s proprietary doughnut mix and Original Glaze flavour. Even the toppings and inclusions are “original,” with Original Glazed® doughnut crumbs to top it all off.


KRISPY KREME®

“The launch of our Original Glazed® Soft Serve Ice Cream marks a significant milestone for

Krispy Kreme and our devoted guests"; said Gerry Thomas, Krispy Kreme Marketing Director.

"Our guests have a deep love for our doughnuts and a shared passion for rich, creamy ice

cream. We believe their enthusiasm for Krispy Kreme will reach new heights when they

experience these deliciously unique shakes, cones, and cups. We're excited to kick off this

exciting rollout at our first flagship store in Rosebank.”


Indulge in a swirl of delight that’s as original and irresistible as the Iconic Original Glazed®

doughnut. Ready to indulge? This one-of-a-kind irresistible soft serve ice cream is available in

Johannesburg at the Krispy Kreme Rosebank store from Friday, 24 May 2024.


KRISPY KREME®

Original Glazed® Soft Serve offerings include:

• Shakes: Original Glazed®, Strawberry Iced Sprinkles, Chocolate Iced, Cookies and Kreme

and Coffee Kreme.

• Cups and Waffle Cones: Original Glazed®, Strawberry Iced Sprinkled and Chocolate Iced.

• Toppings and Inclusions, including Original Glazed® doughnut crumbs.


For more information on Krispy Kreme’s Original Glazed® Soft Serve visit:

Available to the public from Friday, 24 May 2024 at Krispy Kreme Rosebank only.

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