Mountain Falls Launches 10L AcquaBox — Water On Tap, Sized Just Right
- salifemag
- 2 days ago
- 2 min read
Say hello to the future of water: AcquaBox by Mountain Falls, the latest innovation in sustainable hydration, now available in a 10-litre box. Naturally balanced and refreshingly different, it’s the only water-on-tap solution in South Africa, delivering Mountain Falls’ award-winning mineral water in a convenient, quirky, and eco-conscious package — all while turning heads with its tongue-in-cheek attitude and bold new campaign.
“Now, that’s refreshing.”
AcquaBox is shaking up the industry with more than just good water. It’s making a splash with a disruptive design, unapologetically playful tone, and a format that’s just as at home on your kitchen counter as it is at a campsite, outdoor event, or kids’ party. Whether you're pouring water at a braai or filling bottles for school, this is hydration, boxed up differently.
Award-Winning Taste Meets Clever Design
Recently recognised with a Silver Award in the ‘Bag in Box’ category at the prestigious global Fine Waters Taste & Design Awards, judged by an international panel of water sommeliers and design experts, this award celebrates both the exceptional quality of Mountain Falls' mineral water and the fresh, innovative packaging it comes in.
Why Choose AcquaBox?
Certified carbon neutral with 100% recyclable packaging
Naturally balanced mineral water from Mountain Falls’ pristine source
Large 10L format that's space-saving, easy to carry, and perfect for families or groups
Quirky, cheeky brand voice that’s ready to take on the bottled water status quo
Sustainability with personality — because doing good doesn’t have to be boring
The Water in a Box BoomAcquaBox is riding the wave of global growth in water in a box solution, fuelled by a surge in eco-conscious consumerism. As more people seek alternatives to plastic, options like AcquaBox are leading the charge — offering a smarter, more sustainable way to hydrate. It’s the perfect blend of convenience, conscience, and cool — all neatly packed into a planet-friendly box.
Building a Refreshing Movement
Launching with the bold new campaign line — “Now, that’s refreshing” — AcquaBox is leaning into everyday truths with playful, tactical messaging that aims to shift mindsets and habits. Think ads that say: “A taxi that stops at red robots. Now, that’s refreshing.” This cheeky, human-led narrative will be rolled out across digital, print, and outdoor platforms — wherever consumers are thirsty for something better.
“AcquaBox isn’t just water in a box — it’s a rethink of everything we thought we knew about water,” says Michael Beatham, founder of Mountain Falls and Acquabox. “It’s pure, practical, and provocatively packaged to change the conversation around hydration and sustainability in South Africa.”
Ready to make the switch? AcquaBox is available now online and in select retail outlets nationwide. One taste, one pour, and one planet-friendly box at a time — Now, that’s refreshing.
Website: https://www.acquabox.co.za/